Should you advertise in a down economy?
July 9, 2008
Most of my clients own or manage midsize companies. Some are finding new opportunities and improving sales numbers during the current economic downturn. Others, not so much.
A few years ago, I developed a presentation that looks at advertising in a recession from the 30 thousand foot level. It asks a simple question: Why advertise in a down economy? This slide show walks you through the process I use in strategic planning sessions or workshops for CEOs and senior executives.
To view in full screen mode, click the SlideShare logo, then click the full screen icon on the slide show control bar. If you prefer a “flat” article, here’s a link that will help.
Also, here’s a post with questions the CEO of a midsize company should ask before cutting the marketing budget.
Entry Filed under: CEO coach, advertising, executive coaching, management, marketing, marketing coach, strategic planning. Tags: advertising, CEO coach, executive coaching, management, marketing, marketing coach, strategic planning.
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1. Standing out in a crowd. &hellip | June 22, 2009 at 3:07 pm
[...] one thing, you can advertise in a down economy. You can realize that gratitude makes great marketing. You can tell personal stories that no one [...]