Ken Sethney [marketing coach]

Confession: I didn’t really GET this whole Web 2.0 thing. Then, while doing a bit of what used to be called “research,” I found a 3 minute video. Amazing. Lee and Sachi LeFevre (aka Common Craft) have created a series of videos to explain some complicated ideas. They don’t treat their audience like “Dummys.” Instead, they simplify the message to make it understandable. Isn’t that the whole point of marketing, and the biggest challenge facing marketers? Hasn’t it always been?

Oh, yeah. What do blogs have to do with marketing? I’m writing this blog. I embedded one of the Common Craft videos. If you watch it, you’ll have an opportunity to link to more of their videos. To read about Lee & Sachi. To link to them yourself — Digg, Technorati, bookmark, whatever.

If you’re in the market for some really cool tools to help you explain complex ideas to your customers, prospects or employees, you might get in touch with them. I don’t make a dime unless you start wondering what else does this guy know and get in touch with me. No worries, it didn’t cost me anything to put this out there.

Web 2.0 — I’m sure I don’t totally GET it, but I understand more with a little help from Lee and Sachi.